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AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.

Women are working harder than ever before, and their stress levels show it. Companies must do better in supporting today’s working women, and not just during May—Mental Health Awareness Month.

When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.

The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.

PRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values.

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.

In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.

The journey to founding Maven PR has been enriched by collaborations with C-suite executives, pioneering women founders and industry trailblazers. The vigor and determination driving these ladies to thrive and leave their mark, regardless of the hurdles in their path, have taught our author several invaluable lessons. Following are six insights for women founders.

PRNEWS posed a question for the communications community: “What’s the best thanks you ever received?” From referrals to pastries, the results did not disappoint.