Guide to Best Practices in Corporate Social Responsibility - Vol. 2

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$399.00 per copy - Order your copy online or call 888-707-5814!

Does reading about all the Corporate Social Responsibility successes of other companies make you a little stressed out? Feel a bit behind the eight ball? How are THEY in the top 10 on those Corporate Citizenship surveys when I can’t even get our first Sustainability Report out the door? When I am just beginning to grasp that being “green” has little to do with the color of money or envy.

CSR is a complicated web of must-do and nice-to-have directives, of mixed messages from the top, and inconsistent or fickle attitudes from stakeholders. In a relatively short period of time, CSR has become ingrained in the corporate psyche as internal structures have begun accommodating the growing need (and desire) to become better corporate citizens. This is mostly a positive change and one that the PR community must embrace sooner rather than later. 

PR News’ second edition (see first edition here) of the Guide to Best Practices in CSR includes a diverse set of ideas from business thought leaders around the globe. There is no one-size-fits-all blueprint for CSR, and therein lies your challenge. 

The PR News CSR Guidebook covers the following:

Chapter 1: Overview & Outlook
Chapter 2: Cause Marketing & Community Relations
Chapter 3: Stakeholder Communications
Chapter 4: Media Relations & Integrated Communications
Chapter 5: Crisis Communications
Chapter 6: Green PR
Chapter 7: Philanthropy & Human Rights Communications
Chapter 8: CSR Reports
Chapter 9: Diagnostic Tools
Chapter 10: Case Studies
Chapter 11: CSR Resource Guide/Contributors Bios

In these 200+ pages, you'll find strategies and tactics that can be put to work in your organization. The challenge will be in knowing which ones to choose! Order your copy online or call 888-707-5814.

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com for a replacement.