http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Wed, 27 Aug 2008 9:52:16 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. More and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of the Internet and social media for their own b-to-b... http://www.prnewsonline.com/corporate/12037.html http://www.prnewsonline.com/corporate/12037.html Tue, 26 Aug 2008 12:00:00 EDT Green may be the color of the moment, but it's more than a fleeting trend; on the contrary, it's a movement that is being formalized by the more than 195 bills, resolutions and amendments that lawmakers have introduced to specifically address global climate change and greenhouse gas emissions. Alongside... http://www.prnewsonline.com/news/12028.html http://www.prnewsonline.com/news/12028.html Mon, 25 Aug 2008 12:00:00 EDT By Katie Paine The news here is not that Georgia and Russia are fighting a war; it's that they are fighting just as hard in the headlines and in cyberspace as they are on the streets of South Ossetia. There's no doubt that Georgian President Mikhail Saakashvili is good at PR. Shortly after Russia launched... http://www.prnewsonline.com/news/12029.html http://www.prnewsonline.com/news/12029.html Mon, 25 Aug 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. 55% of surveyed search engine marketers intentionally integrate their efforts with at least one offline channel. 2. You should never believe your own... http://www.prnewsonline.com/news/12030.html http://www.prnewsonline.com/news/12030.html Mon, 25 Aug 2008 12:00:00 EDT *Search Still Segregated: A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer strategies and user behavior... http://www.prnewsonline.com/news/12031.html http://www.prnewsonline.com/news/12031.html Mon, 25 Aug 2008 12:00:00 EDT Company: PepsiCo Agency: Clifford/Bratskeir PR Timeframe: 2006 In the past few years, obesity among minority populations has reached epidemic proportion. According to the Center for Disease Control, cultural factors related to dietary choices, physical activity and excess weight acceptance among... http://www.prnewsonline.com/news/12032.html http://www.prnewsonline.com/news/12032.html Mon, 25 Aug 2008 12:00:00 EDT By Avinoam Nowogrodski Marketing managers are challenged daily to execute the projects in their marketing calendars on time, on budget and with the right degree of quality. The war stories of last- minute fire drills to create collateral for a trade show, of missing the deadline of a lead-generation campaign... http://www.prnewsonline.com/news/12033.html http://www.prnewsonline.com/news/12033.html Mon, 25 Aug 2008 12:00:00 EDT In honor of Labor Day, PR News will not be published on Sept... http://www.prnewsonline.com/news/12034.html http://www.prnewsonline.com/news/12034.html Mon, 25 Aug 2008 12:00:00 EDT Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that lawmakers have introduced to specifically address global climate change and greenhouse gas emissions... http://www.prnewsonline.com/corporate/12022.html http://www.prnewsonline.com/corporate/12022.html Mon, 25 Aug 2008 12:00:00 EDT ... http://www.prnewsonline.com/corporate/12026.html http://www.prnewsonline.com/corporate/12026.html Mon, 25 Aug 2008 12:00:00 EDT ... http://www.prnewsonline.com/mediarelations/12024.html http://www.prnewsonline.com/mediarelations/12024.html Mon, 25 Aug 2008 12:00:00 EDT The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned out to be TV star Mario Lopez, famed choreographer Maria Torres and Tony... http://www.prnewsonline.com/mediarelations/12025.html http://www.prnewsonline.com/mediarelations/12025.html Mon, 25 Aug 2008 12:00:00 EDT Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of sticking your foot in your mouth"during media interviews? Do you wish to hide or be excused whenever the media contacts you? Well, the PR Doctor has a simple prescription for you in the form of what to do and what not... http://www.prnewsonline.com/mediarelations/12036.html http://www.prnewsonline.com/mediarelations/12036.html Mon, 25 Aug 2008 12:00:00 EDT A recently released report from iProspect, conducted by JupiterResearch, reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, in turn uncovering a disconnect between search engine marketer strategies and user behavior. Among the findings... http://www.prnewsonline.com/digitalpr/howto/12023.html http://www.prnewsonline.com/digitalpr/howto/12023.html Mon, 25 Aug 2008 12:00:00 EDT The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time of its users. Personalization is the direction in which search engines need to move in order to... http://www.prnewsonline.com/digitalpr/howto/12027.html http://www.prnewsonline.com/digitalpr/howto/12027.html Mon, 25 Aug 2008 12:00:00 EDT A series of recent moves by Twitter suggests the micro-blogging service is running into trouble with its business model. As columnist Ben Kunz writes in BusinessWeek, when Twitter launched in Japan in April, users saw a banner ad across their home pages. On Aug. 7, the company limited the number of people a... http://www.prnewsonline.com/digitalpr/howto/12035.html http://www.prnewsonline.com/digitalpr/howto/12035.html Mon, 25 Aug 2008 12:00:00 EDT In our last case study we showed how you actually have a couple of days when an online reputational crisis is brewing as long as you haven’t spoken yet.  In those cases, both Ford and Boing Boing hadn’t uttered a peep, and, despite a growing interest online, they had four or five days to... http://www.prnewsonline.com/news/12019.html http://www.prnewsonline.com/news/12019.html Tue, 19 Aug 2008 12:00:00 EDT We have entered a new age. Never before has the world been more connected. From the sale and delivery of goods and services, to investor relations, customer loyalty, and employee satisfaction, this is a global economy which has redefined the way we do business and how we view the world. Being World Citizens... http://www.prnewsonline.com/corporate/12021.html http://www.prnewsonline.com/corporate/12021.html Tue, 19 Aug 2008 12:00:00 EDT ... http://www.prnewsonline.com/mediarelations/12018.html http://www.prnewsonline.com/mediarelations/12018.html Tue, 19 Aug 2008 12:00:00 EDT New content creation is a key factor in publishers meeting marketers’ brand objectives. According to BearingPoint global director of integrated marketing Paul Dunay, 120,000 new blogs are created every day—an indicator that user-generated content is surpassing that created by publishers. In 2005... http://www.prnewsonline.com/digitalpr/howto/12020.html http://www.prnewsonline.com/digitalpr/howto/12020.html Tue, 19 Aug 2008 12:00:00 EDT