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Talent Management Challenges HR & PR
July 16, 2008
Human resource managers and their communications counterparts are making one significant New Year's resolution - to find, develop and maintain talent in 2007 - but their chances of eating healthier and exercising more may be more easily accomplished, according to the ORC Worldwide "HR Priorities Survey." The study, which polled global HR executives from a cross-section of industries, revealed that:
- 62% of respondents feel the most pressing strategic issue companies will face in 2007 falls into the realm of "talent management;"
- Following talent management, 23% said that transforming and leading the HR function will be a key area of focus (up from 17% last year); and,
- Cultural transformations were the third-highest priority, as stated by 8% of respondents.
These challenges, coupled with PR's role in management and leadership, provide opportunities for communications and PR professionals to work with HR executives to manage potential talent and foster a diverse, effective workforce.
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