Zimmerman Enlisted to Ensure the RoomPlace Stays On Top in the Challenging Retail Climate

August 26, 2008 | 5:21 pm

FORT LAUDERDALE, Fla., Aug. 26 /PRNewswire/ -- Zimmerman Advertising, the nation's 14th largest firm and recognized national retail brand builder, has been named agency of record for The RoomPlace, which ranks 40th on "Furniture Today's" Top 100 List and is one of the Midwest's top destinations for affordable home furnishings. Spending is expected to be $10 million for the integrated campaign.

"With the housing crunch dramatically affecting home furnishing sales, the sector is facing great challenge," said Founder and Chairman of Zimmerman Advertising Jordan Zimmerman. "It is the companies like The RoomPlace that power up and prepare to navigate the rough waters that end up getting the payoff. We couldn't be more thrilled to work with Bruce Berman and his fantastic team."

"Zimmerman offered us the right level of talent -- not just for our advertising, but to activate our entire business," says Bruce Berman, President and CEO of The RoomPlace. "We liked the people, we respect the agency's accomplishments, and we think adding Zimmerman to our strong team will help support our continued growth strategy."

About The RoomPlace

Serving Chicagoland since Sam Berman first began selling furniture door-to-door in 1912, The RoomPlace continues to dominate Chicago's competitive furniture market by offering consumers excellent service and selection at affordable prices. The showrooms feature completely furnished, coordinated rooms created by the company's team of experienced designers, allowing customers to experience a total-room solution. Customers not only save on every piece of furniture they buy, they save even more when they buy a complete room.

Until 1985, The RoomPlace operated as a single store in Chicago. Today, headquartered in Lombard, IL, The RoomPlace operates 22 stores, including three showrooms in metro Chicago; 14 in suburban Chicago; and single showrooms in Rockford, IL, Merrillville and Mishawaka, Indiana, and two showrooms in Indianapolis, Indiana.

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States, with more than 1,300 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.