United Marketing Group More Financial Resources Poised for Growth With New Products and Services

August 26, 2008 | 9:30 am

SCHAUMBURG, Ill., Aug. 26 /PRNewswire/ -- United Marketing Group (UMG), a leading direct marketing company in continuity lifestyle and branded membership programs and direct to consumer syndicated merchandising, today announced new initiatives designed to build on the company's position as a top direct marketing firm.

As showcased in the June 2008 issue of American Executive Magazine, UMG is taking on these new initiatives with strong financial backing by MH Equity Investors, a major private equity fund in Indiana.

    The company is stepping up its portfolio of services in a number of areas:

    -- Establishment of a dedicated Partnership Development team, whose focus
       is to ensure the creation of effective, productive customized
       relationships with its Partners.
    -- New market forays, including offering innovative products to small
       businesses, investing heavily in the Hispanic market, and expanding
       operations in the United Kingdom.
    -- Formation of a new Branded Products Group that offers subscription
       membership products that have a brand attached to it, such as ESPN
       Rewards Club and Prevention Healthy Rewards.  The new division is based
       in the UMG Fairfield, Connecticut office.

Alan Portelli, United Marketing Group's Chief Executive Officer said, "We are excited about our new opportunities and our ability to offer more sophisticated products and solutions to our Partners and other customers."

About United Marketing Group:

United Marketing Group (UMG) is a leading direct marketer of affinity membership programs and merchandise products. Membership programs offered by United Marketing Group provide consumers with real, easy to use savings in all major lifestyle spending categories, as well as peace of mind in key areas of consumer concerns. Unlike many other organizations, United Marketing Group specializes in utilizing all direct marketing media -- inbound calls, outbound calls, direct mail and e-commerce tools -- to maximize Partner earnings. The company has been in business for more than 30 years and enjoys innovative and long-term relationships with numerous Fortune 500 partners. UMG can be contacted toll free at 1-800-513-9000 or http://www.unitedmarket.com .