Madhouse Serves Over 2.3 Billion Mobile Ad Impressions in the 1st Half of 2008

August 26, 2008 | 8:39 am

SHANGHAI, China, Aug. 26 /Xinhua-PRNewswire/ -- Madhouse Inc., China's leading mobile ad network operator, today provided its business update on the 1st half of 2008.

As of July 31st, Madhouse has served over 2.3 billion targeted mobile ad impressions using its MadServing system in 2008, nearly five times the number of total impressions delivered in 2007. The rapid increase in number of mobile ads served is representative of the continued growth of China's mobile marketing sector as well as Madhouse's dominant position in the region.

As China's largest and most intelligent mobile ad network, Madhouse chairs the MMA APAC Mobile ad Guideline Committee and launched the first Mobile Advertising Guidelines tailored specifically for the Asia-Pacific (APAC) region by in late 2007. Since that release, Madhouse has taken a lead in applying the APAC Mobile Advertising Guidelines to its intelligent mobile ad serving services. Today, Madhouse serves ads effectively to targeted audiences according to attributes including mobile user location, phone brand, model and retail price. Madhouse also increases the effectiveness of advertising campaigns by optimizing ad versions and accurately quantifying and managing the frequency of marketing material shown, clicked, or downloaded to every unique mobile user. Mobile ads served by Madhouse may be optimized for mobile phones with different screen resolutions for the over 2,000 phone models in China today.

Founded in 2006, Madhouse is dedicated to promoting mobile marketing in China and has continually focused on the development of intelligent mobile ad serving and innovative mobile ad products. After launching China's first contextual mobile ad product in late 2007, Madhouse became the first company in China to provide mobile full screen interstitial ad products and mobile video ad products in the 1st half of 2008. These products allow advertisers to deliver high visual impact messages and have been utilized by numerous clients.

As industry leader and pioneer, Madhouse has also worked to increase advertiser awareness and understanding of mobile marketing in China. Over the last six months, Madhouse has developed and co-conducted mobile marketing training courses to leading advertising firms. In mid-June, Madhouse successfully organized the second China Mobile Marketing Forum in Shanghai and Beijing, providing an opportunity for pioneers in mobile marketing to share their insights and interact with other industry leaders in the region.

    For more information, please contact:

    Madhouse Inc.
     Ms. Wendy Wang
     Public Relations
     Tel:     +86-21-6115-9760
     Fax:     +86-21-6115-9755
     Mobile:  +86-136-0187-7094
     Email:   wendywang@madhouse-inc.com
     Address: 706 Cloud Nine Plaza, 1118 Yan An West Road, Shanghai,
              PRC 200052