American Honda Recognizes Targetbase as a Top Supplier With Premier Partner Award

August 25, 2008 | 2:36 pm

TORRANCE, Calif., Aug. 25 /PRNewswire/ -- American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura today presented the company's Premier Partner Award to Dallas-based Targetbase for excellence in customer service, marking the seventh time that the direct-marketing agency has achieved this recognition. Targetbase was one of 15 award recipients selected from 53 suppliers nominated by American Honda associates nationwide.

"We're very proud to be the recipient of this award again in 2008, and of the long-term partnership we've enjoyed with American Honda for the last 14 years," said David Scholes, chief executive officer of Targetbase. "Our solutions have consistently helped Honda dealers increase car sales through our unique integration of innovative consumer science and spectacular, targeted creative."

The Premier Partner Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of exceeding customer expectations. This year's award winners represent excellence in a variety of industries including logistics, printing, marketing, consulting, training, interactive solutions and much more.

"Today we acknowledge an elite group of suppliers who embody Honda's philosophy of delivering the highest possible value to our customers through quality products and customer service," said Gary Kessler, American Honda's senior vice president of human resources and administration. "We appreciate the commitment from these fine organizations and thank them for their contribution to Honda's success."

About Honda

Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production in Ohio in 1979, and began U.S. automobile production in 1982 at its Marysville, Ohio, auto plant. The company has invested more than $10.6 billion in its North America operations, including 14 major manufacturing facilities employing more than 35,000 associates and producing more than 4 million products annually, including more than 1.4 million Honda and Acura automobiles as well as motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines and other power equipment products. Honda currently partners with more than 600 North American suppliers and on a global basis purchased more than $18.8 billion in parts and materials from North American suppliers last year.

About Targetbase

Targetbase achieves superior marketing results by focusing on the customers its clients have a right to win. The company manages real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, Targetbase puts customers first.

Targetbase was cited as a leader in both enterprise and mid-market database marketing services by Forrester in its November 2007 Forrester Wave report, The Forrester Wave(TM): Database Marketing Service Providers - Q4 2007, receiving the top score in eight out of 26 current offering and strategy categories, including analytical services, creative services and execution. The report noted that "Targetbase delivers a grand slam of integrated strategy, analytics, technology, and creative."

Targetbase is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, visit http://www.targetbase.com.