Cincinnati PRSA to Host Presentation and Panel on Maximizing Multicultural Initiatives

August 25, 2008 | 2:00 pm

CINCINNATI, Aug. 25 /PRNewswire/ -- In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Cincinnati Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development seminar and expert panel on maximizing multicultural initiatives on Tuesday, September 9, 2008 at Radisson Hotel Cincinnati Riverfront.

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Highlighting the event, Nadia Fiorello, Director, MultiVu Latino, a PR Newswire company, will present a program entitled "From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008," which is traveling nationwide to various PRSA chapters. Fiorello will offer insights, tactics and tools for the execution and measurement of successful multicultural public relations programs with a concentration on media relations.

With more than seven years in the communications field, Fiorello helps clients create a full suite of media solutions for television, radio and the Internet targeted at the complex and fast growing U.S. Hispanic market. In addition, she has worked in television production as a producer and story coordinator for Telemundo, Urban Latino TV and Inside Edition.

The morning seminar will be followed by a dynamic panel discussion that includes Fiorello and local multicultural public relations experts discussing the latest trends and strategies for reaching diverse cultural communities.

    Topics will include:
     -- Key facts and figures about the U.S. Hispanic, African American and
        U.S. Asian markets
     -- Top trends in multicultural/ethnic public relations
     -- Common mistakes that marketers make in targeted multicultural or
        integrated campaigns
     -- Means by which ethnic groups are driving the Web 2.0 era and the
        dynamics that each segment brings to online communications
     -- Similarities and differences in media preferences among the different
        ethnic groups
     -- Key ingredients of an effective multicultural marketing program

Event Details

"From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2008" -- presentation and panel featuring Nadia Fiorello, Director, MultiVu Latino, a PR Newswire company.

    Tuesday, September 9, 2008
    MORNING SESSION
    10:00-10:15am       Check-in
    10:30-11:30am       Workshop

    LUNCHEON SESSION
    Noon-12:30pm        Check-in/Networking
    12:30-1:30pm        Luncheon & Panel

Location: Radisson Hotel Cincinnati Riverfront, 668 West Fifth Street, Covington, Kentucky

Cost: MORNING SESSION ONLY: $15 for PRSA Cincinnati Chapter Members/ $20 for Non-Members LUNCHEON SESSION ONLY: $23 for PRSA Cincinnati Chapter Members/ $28 for Non-Members BOTH SESSIONS: $35 for PRSA Cincinnati Chapter Members/$45 for Non-Members

For more information and to RSVP, please contact Anne Campbell at acampbell@fuse.net or (513) 792-0402. Reservations are required; RSVP by Wednesday, September 3, 2008.

About Cincinnati PRSA

The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals helping to advance the profession and the professional. Its nearly 20,000 members are organized into 116 Chapters nationwide. With more than 200 members, the Cincinnati Chapter of PRSA is proud to serve members in the Greater Cincinnati area. For more information, please see www.cincinnatiprsa.org.

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