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How to Prevent Foot-in-Mouth Disease when Dealing with the Media—the Dos & Donts
Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of sticking your foot in your mouth"during media interviews? more Just-Published Media Relations Research: Recruiting Smart Celebrity Spokespeople
The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. more The Importance of Delivering One Message
Three Ways to Make a Press Kit Effective and Reach its Target
Use Guerrilla PR 2.0 to Engage Media
The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2. more Using Research to Pique Media Interest
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